UME

Plums are an indispensable part of the Japanese diet.

Medicine, fragrance, art, design, and pickled plums...

It is a plant that is closely intertwined with every aspect of our lives, and is sometimes found in unexpected situations.

In particular, the strength of the flowers and their modest yet fragrant scent symbolize "hope" as the harsh winter comes to an end.

As the song of the entertainment world goes, "Have the plum blossoms bloomed yet? Are the cherry blossoms still not there?", the plum blossom is a auspicious flower that heralds the arrival of spring, a time eagerly awaited by everyone from nobles to commoners.